Lifelong love | Caring for your linen.
Lifelong love is at the heart of the MILOU MILOU ethos; ensuring you enjoy your bed linen for years to come goes hand in hand with our made-to-order, zero waste mindset.
Getting better with every wash and every sleep, here we look at a few ways to care for your MILOU MILOU linen, ensuring sweet slumbers forever more.
GENTLY DOES IT
Well-loved linen adds a familiar luxury to our bedtime routine. To nurture its enduring qualities, it's best to cold or wash your linen on a gentle setting. Kindness goes a long way so launder alongside like minded fabrics, avoiding anything too rough or hardware that might catch.
Linen will get softer with each wash but be mindful of your detergent. Side-step the fabric softener and instead look to a detergent that will be gentle on your linen as well as the planet. We like to wash our sheets on a Sunday, beginning the coming week with welcome freshness.
EASY TO STORE
Rough and tumble isn’t in linen's soft and friendly nature so it's best to skip the drier (not to mention it's better for the environment!) Instead, air dry your linen away from direct sunlight. There aren’t enough hours in the day to be ironing your sheets - a sentiment our linen luckily agrees with - so simply fold when dry and put away.
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